Claimed sending out a mailer that said "free money" to people in Silicon Valley would spark mass adoption. The pitch was that someone influential would get their junkmail invitation to receive 600 worthless coins, then head right to their computer and start downloading the wallet from some website that would be completely foreign to them. Then said person would say WOW, Im going to talk to my friends and get this thing going. Not a joke. The early investors/miners, dev, and his sockpuppets were dead serious. The thread is a classic example of a pump and dump attempt.