BOW APP is a Blockchain application whose main function is the traceability of luxury products for individuals. In a second time BOW SOFTWARE a management platform to facilitate the management of the B2B Supply Chain should see the day. Ultimately, our goal is to ensure the provenance of luxury goods. This function is useful both for the purchase of new products but also for used products.

Indeed, we are now seeing significant growth in the second-hand market. The luxury market is also affected by this movement, especially through specialized applications such as VideDressing, Vinted, etc. ... In conjunction with this trend, the counterfeit market is developing drastically. This has a direct impact on the economy of the luxury sector. In France seizures of counterfeits have multiplied by 45 in less than 20 years, now amounting to 8.9 million seized products. This market today represents a shortfall of nearly 3 billion euros for France in terms of luxury products. BOW meets this need perfectly, thanks to the development of a Blockchain entirely dedicated to traceability of luxury goods. A consumer will have the opportunity to check the provenance of his article through the Blockchain technology impervious to any modification. A company will be able to prove the origin of its products by reassuring the consumer and taking advantage of the integrated platform.