Fractal is an open source zero-margin protocol that defines a basic standard to exchange user information in a fair and open way ensuring a high-quality version of the free internet.

For Users

The Fractal Protocol offers rewards to users for sharing and verifying their data. Through innovative user incentives, the Protocol facilitates users to monetize their data for financial gains whilst ensuring maximum privacy and security to their information. The Protocol also captures staking opportunities for users to maximize their reward potential in exchange for attested data. 

For Publishers

The Fractal Protocol addresses power imbalances in the current landscape by establishing data commons, democratizing the access and availability of data. Publishers can leverage valuable and verified user data to win higher bids for ads at auctions. Publishers can access their attested data sets to effectively monetize their traffic and customize ads based on the target audience.

For Advertisers

The Protocol offers a more strategic approach for advertisers to reach their target audience. By leveraging advanced technological tools, the Protocol facilitates performance-driven engagement to advertisers campaigns. The Protocol ensures transparency and provides resistance towards ad-fraud by leveraging blockchain technology.