Responsibilities?

This role will be in charge of digital media planning and operating to boost COBINHOOD’s brand awareness all over the world.

• Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive user growth, retention, engagement, and/or revenue of COBINHOOD products
• Drive projects focusing on new user growth, mobile usage, website and product usage; Inform, influence, support, and execute our growth strategy
• Work closely with product, engineering, design, and data teams
• Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
• Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
• Conduct and present competitive analysis and market researches

Essential Requirement?

• 2 years experiences of online marketing/digital advertising
• 2 years experiences of app / website optimisation
• Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics
• Familiar with social media landscape, and how to grow and engage the audience and performance on Facebook, Twitter, IG, YouTube etc, through content optimisation
• Familiar with SEO and ASO
• Hands on experience with web/App analytics and A/B testing tools
• Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
• Communication skills and ability to manage a project or product
• Ability to deal with ambiguity