Adobe, the American multinational computer software firm behind Photoshop and plenty of other Creative Cloud features for multimedia professionals <a href="https://blog.adobe.com/en/publish/2021/10/26/adobe-unleashes-content-attribution-features-photoshop-beyond-max-2021.html" target="_blank" rel="nofollow noopener">collaborate </a>with leading <a href="https://opensea.io/blog/announcements/strengthening-digital-provenance-with-opensea-and-adobe/">NFT marketplaces</a> OpenSea, KnownOrigin, Rarible, and SuperRare to launch the content attribution feature on Adobe Photoshop that will allow creators to create images as NFTs.
<h2>To Launch New Features, Adobe Collaborates with NFT Marketplaces </h2>
The functionality will add credit information to the image and display credentials for NFT artists, converting these photos into non-fungible tokens with metadata that can be seen and shown on the<a href="https://www.cryptoknowmics.com/news/ftx-us-aims-to-compete-with-opensea-will-mint-first-nfts-with-solana-and-later-ethereum/"> websites</a> of OpenSea, KnownOrigin, <a href="https://rarible.medium.com/rarible-partners-with-adobe-to-support-content-attribution-for-nfts-58ab16df9029" target="_blank" rel="nofollow noopener">Rarible</a>, and SuperRare. 

If a wallet address matches the recorded and validated address on an image minted as <a href="https://www.cryptoknowmics.com/news/buyers-pay-7-million-for-a-previously-viewed-nft-collection/">NFT</a>, a blue "match" symbol will be displayed by OpenSea's implementation.
"This partnership furthers our commitment to empowering users with more tools as we collectively rethink how we transfer digital goods on the internet. Working in tandem with market leaders like Adobe and the growing NFT community, we will keep providing features to increase trust and transparency across the metaverse." OpenSea stated in a statement.
The new function initially termed the "prepare as NFT" option inside its UI, would allow producers and potential NFT purchasers to rapidly check the attribution of NFTs created using Adobe's flagship photo editing program, as well as Stock, Behance, and other major Adobe products and processes. 
Our goals with NFTs at this stage are simple: How do we help creatives get credit for their work, and how do we help folks who are already creating NFTs showcase their work, no matter where they mint it? This gives collectors and marketplaces valuable information about the true creator of a work of art.” says Andy Parsons, Director of Adobe’s Content Authenticity Initiative.

<h2>The Features Are Now Available in Public Beta</h2>
According to Parsons, the feature is currently in public beta, which means it will most certainly undergo further development as it is tested in the wild. 

Users and NFT purchasers will also be able to access accurate details on who and when a certain piece was coined. 

Scott Belsky, Adobe's Chief Product Officer, stated in an interview with The Verge's Nilay Patel through the Decoder podcast that the tool will employ an open-source cryptographic mechanism to securely sign photos with a creator's identity. 

The IPFS (InterPlanetary File System) network, a content-addressable, peer-to-peer hypermedia distribution technology, is related to the digital signature.

There is no information on whether pseudonyms or artist identities will be validated or signed with genuine legal names. 

Furthermore, the new NFT content attribution mechanism would allow NFT artists to connect their social media profiles and wallet addresses to the image.
“By adding your social media and wallet addresses to your content credentials you can further assure consumers that you are indeed the creator of your content. A crypto address is also useful if someone wishes to mint their work as crypto art.” Adobe stated in its official press statement. 
Adobe is publishing metadata for its Material Authenticity Initiative (CAI), an initiative that attempts to combat disinformation by tracking the source of digital content. 

Adobe began the effort in 2019, in collaboration with Twitter and The New York Times. 

Qualcomm Technologies, Intel, and Microsoft are all collaborating to develop "pragmatic, adoptable standards for digital provenance."

Adobe Collaborates with NFT Marketplaces to Launch the Content Attribution Feature

Adobe collaborates with leading NFT marketplaces to launch the content attribution feature on Adobe Photoshop to allow creators to create images as NFTs.

Kavya Barua is a voracious learner who is fascinated by crypto and Fintech advancements. Graduated from Janki Devi Memorial College's B.A (Hons) English program at the University of Delhi. She aspires to be a successful professional, having a keen interest in learning and achieving results.

Adobe Collaborates with NFT Marketplaces to Launch the Content Attribution Feature

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