Apple Daily, a tabloid-style newspaper based in Hong Kong has published a full-page ad regarding Bitcoin. This ad urges the readers of Apple Daily to ditch banks and switch to Bitcoin as it won’t ditch them. It is seen that the advertisement is just to educate the readers about Bitcoin as there was no mention of any particular exchange or how to buy Bitcoin.
The ad on the newspaper states that “Bitcoin will never ditch you” and this was written above the name of Satoshi Nakamoto. According to the ad, the main purpose is to promote Bitcoin and its importance.
Apple Daily became quite popular after its CEO’s arrest
Among all the newspapers, Apple Daily is counted among the most prominent ones in Hong Kong. Ever since its CEO, Jimmy Lai was arrested, the newspaper has gained some huge popularity. Lai was arrested due to the allegations of violating the National Security Law of the country on August 10. However, he was released after 40 hours of remaining in custody.
The offices of Apple Daily were also raided by the Hong Kong authorities on the day when Lai was arrested. A lot of people have seen this arrest of Lai as against the standards of pro-democracy figures.
Support for Lai and free press
It has been seen that in response to Lai’s arrest, the people of Hong Kong are showing great support for him and his press. People are also buying the shares of Next Digital which is the parent company of the newspaper. Through this extensive support, the stock price of the company increased by more than 1,100%. This support by the people of Hong Kong is clearly indicating how much importance Apple Daily is having in the market. This might be the main reason to promote Bitcoin via an ad in this newspaper.