British luxury car manufacturer McLaren has announced the launch of McLaren Special Operations (MSO) LAB, the first chapter of the brand’s official entry into the metaverse and web3 space. MSO LAB will be also home to exclusive, limited-edition McLaren NFTs, with the first limited edition drop to launch “soon.”
<h2><strong>McLaren's Drive Into the Metaverse</strong></h2>
According to an official announcement, McLaren Automotive is taking the first steps into the metaverse with the launch of MSO LAB, a Web3 platform created to “explore the future of performance.”

https://twitter.com/McLarenAuto/status/1519610454720630784

The platform will act like a hub for like-minded members to come together in a digital community in addition to exclusive perks and rewards such as a members-only access to channels, a virtual tour at the MSO LAB technology center, and invitation to special events with MSO LAB teams.

“We have created a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive’s in-house bespoke division so it is entirely fitting that MSO LAB will be our home where we collaborate in the metaverse and push the limits of possibility and design unencumbered by physical constraints,” Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive, stated in the announcement release.
<h2><strong>McLaren NFTs All Set For Launch</strong></h2>
McLaren’s design team has collaborated with MSO LAB to create distinctive, limited-edition McLaren non-fungible tokens (NFTs). The upcoming launch will include the Genesis Collection, a limited and exclusive mint featuring an iconic McLaren car.

All McLaren NFTs will be available on the McLaren marketplace, which will be backed by InfiniteWorld, the company's official metaverse partner.

McLaren Automotive Enters the Metaverse, Unveils New Web3 Platform

According to an official announcement, McLaren Automotive is taking the first steps into the metaverse with the launch of MSO LAB, a Web3 platform created to “explore the future of performance.”

Jafrin is a cryptocurrency journalist/researcher fascinated by the world of decentralization. She is hopeful towards blockchain’s innovation and its potential to reshape the world for good. Currently, she is bringing out the best of cryptosphere via covering the latest ins and outs of the blockchain space.

McLaren Automotive Enters the Metaverse, Unveils New Web3 Platform

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