HYGH is an international team who are working to disrupt the digital out of home (DOOH) advertising market. We believe all businesses should have the opportunity to become an advertiser, regardless of budget, resources or company size. As Airbnb transformed any spare room into a potential revenue source - HYGH will transform any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window or a professionally mounted outdoor billboard in Times Square.
HYGH was created from our frustration with the digital outdoor advertising sector, when we were told 50,000 euros was not enough to launch a campaign and that any campaign could not be edited while running and had to be booked 3-4 months in advance via pre-defined packages created by the providers. So you couldn't book location or time specific campaigns. And hence, we created HYGH to disrupt the existing structures of DOOH advertising.
Launch of Project HYGH.
Promotional video finished. Prototype ready to showcase
Private sale start
Team expansions and strategic partnerships.
Pilot start in Berlin.
Final product launch