Bakkt, a bitcoin futures exchange, and digital assets platform is taking another move in building trust in digital assets. The Chief Product Officer, Mike Blandina, unveiled plans in a <a href="https://medium.com/bakkt-blog/unlocking-the-value-of-digital-assets-bdda43214720">blog post</a> to launch a Bakkt consumer app next year.
"We'll be launching a consumer app to make it easy for consumers to discover and unlock the value of digital assets, as well as ways in which they can transact or track them," Blandina said.
<h2>Consumer App and Merchant Portal</h2>
Per the report, the consumer app features support for a superset of digital assets, including digital currencies. The idea is to allow consumers to transact seamlessly, just like investors do with stocks in a retail brokerage account. 
In addition to that, the Bakkt Consumer app allows customers to store, transact, trade, or transfer their assets, Blandina added. To the merchants, the app will also enable them to access a broader set of customers with expanded spending power.
Blandina believes that the bakkt consumer app can drive more integration and efficiency across transaction processing, payment acceptance, and digital wallets.
Blandina further wrote:
"[...] there are meaningful opportunities for merchants and consumers to seamlessly interact using digital assets in ways that have not been previously considered. It is often said that digital assets will be successful when consumers don't have to think about the technology underlying them." 
With more focus on the development of the consumer app and merchant portal. Blandina noted that the platform goes live in the first half of next year. This follows the testing of the consumers' app with Bakkt's first launch partner, Starbucks, a coffee company.
It is important to note that the development today is coming after the back noted 1,179 contracts on Friday. This is a new trading record of the exchange. Meanwhile, Bakkt recently <a href="https://www.cryptoknowmics.com/crypto/first-regulated-options-contract-for-bitcoin-futures-on-bakkt/">announced</a> it would launch the first regulated option contract for bitcoin futures in December.

Bakkt Unveils Plans For Consumer App to Unlock the Value of Digital Assets

Ibiam Wayas is an optimistic crypto news reporter who also enjoys tech writing. He is an introvert who spends much of his time on the internet studying facts that will help him excel in the digital/cryptocurrency space.

Bakkt Unveils Plans For Consumer App to Unlock the Value of Digital Assets

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