Basketball Brand SLAM Enters Partnership With Autograph NFT Platform

Jafrin  |  Sep 17, 2021

NFT Platform ‘Autograph’ co-founded by Hall of Fame quarterback Tom Brady has entered a partnership deal with basketball brand SLAM to create and distribute digital-collectible content on DraftKings Marketplace.

SLAM Signs Deal Autograph NFT Platform

According to an official press release, SLAM will be the launch partner for Autograph’s basketball vertical with iconic magazine covers archive dating back to 1994 that will be sold on DraftKings Marketplace, powered by Autograph.

The Autograph NFTs previously dropped on DraftKings Marketplace included athletes such as Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, Simone Biles, and Tony Hawk. In July, Autograph announced a similar deal with Lionsgate to create digital collectibles for upcoming flagship movie franchises later this year.

In the announcement release, Dillon Rosenblatt, CEO and Co-founder of Autograph, said:

“SLAM is uniquely positioned to bring the Autograph community some of the most unique and historic basketball NFT content. We’re proud to announce this partnership and we’re looking forward to the multitude of drops and exclusive releases to come.”

Venturing Into NFT Market

Initially started as a magazine company SLAM has grown into a global lifestyle brand and multimedia property with 20-plus social channels, a merchandise division, and annual multiple franchise events with over 16 million engaged followers across the globe.

In April, SLAM announced a partnership with New Orleans Pelicans All-Star Zion Williamson for a first-of-its-kind NFT drop which included two SLAM covers featuring Williamson. The SLAM x ZION collection also included four limited-edition versions of both covers Basic, Gold, Gold Autographed, and a 1-of-1 Platinum Autographed.

Matt Aronson, President of SLAM’s parent company JDS Sports, said:

“We’ve been constructing a portfolio of companies with a specific focus on the intersection of sports media and blockchain technology, and this deal sits squarely at that crossover. Autograph is introducing a best-in-class NFT experience for the mainstream. We’re thrilled to work with the team to bring SLAM’s archive of collectible covers to the digital world.”

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