Coinbase CEO prefers writing blog, Avoiding Mainstream Journalists
Entrepreneurs across the world have started connecting with their employees and customers directly through employees. This trend is also followed by Coinbase CEO Brain Armstrong. Recently he said that he is preferring writing a blog rather than connecting through journalists. This is a major step through which crypto executives are connecting directly to its audiences. He has tweeted regarding this by saying that by writing their own blogs, companies are able to control their distribution channels. Through this entrepreneurs can easily talk and connect with their customers and other audience.
Trend I'm noticing: most execs/CEOs don't want to speak with mainstream media as much as they did even a few years ago. Our customers are on YouTube/podcasts/social media - not reading mainstream media. And companies are able to control their own distribution channels.— Brian Armstrong (@brian_armstrong) May 21, 2020
Coinbase CEO believes to spend time on modern channelsEven though Coinbase CEO has talked about avoiding mainstream journalists, he still praises high-quality journalism. He has said that journalists play a very important role in society. According to him, the best thing is to connect with just 3-5 respected journalists and most of the time should be spent on modern channels. He believes that when people watch anything on the national TV, it might attract a huge number of audience towards the company or any particular entrepreneur. He has also specified that he is not completely giving up on journalism and specialist reporters.
Mixed statement regarding mediaAs the Coinbase CEO has mentioned about directly connecting with the audience through blogs, he has received a lot of responses from people across the crypto platform. One of the prominent one to respond was Binance.US’s CEO, Catherine Coley who believes that mainstream media and journalists are extremely important. She has accepted that it is important to connect with the users directly but journalists on the other hand play an important role in order to promote and advance the industry.
Jesse Powell, co-founder of Kraken has said that publishing content through blogs or podcasts can also lead towards misstatement as well. Journalists are always looking forward to some sensational news in order to attract more audiences. There are mixed reactions to the assertion made by Coinbase CEO.
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About The Author
Vandana MalikI have received my Master of Arts degree in English from GEHU, Dehradun. Currently working as a content writer with Agio Support Solutions and earlier worked as a news editor at Business News and Information Services Private Limited. An enthusiastic content writer, aims to bring a compelling yet informative content to the audience. Meanwhile, enhancing my own knowledge as well.
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