There are few individual topics that have seen more written and talked about them in the media over the last few years than cryptocurrency. Certainly in the financial sphere, it is rare to go a few days without some form of news story or speculative article being written and widely shared about crypto. While plenty of these think pieces will be somewhat positive in tone, there is also no shortage of negativity about the entire concept of crypto, and someone seeing these articles could well be left with a negative impression as a result.

It’s easy to dismiss these pieces as the biased ramblings of “nocoiners” and to ignore what they say, but at some point we need to be honest. We need to look at how crypto is portrayed more broadly and, if we want more people to become interested in Bitcoin and other <a href="https://www.cryptoknowmics.com/news/most-of-the-crypto-assets-are-junk-says-jpmorgan/" target="_blank" rel="noopener">crypto assets</a>, consider if cryptocurrency in general has an <a href="https://www.linkedin.com/pulse/crypto-has-image-problem-heres-5-ways-fix-from-my-article-rogers" target="_blank" rel="noopener">image problem</a>. And if it does, what can we do about it? Without this kind of focus, there is a danger that the negative stories will become the general narrative when it comes to crypto.
<h3>Is crypto perceived as excessively complex?</h3>
There is no doubt that to an outsider, crypto can seem to be a minefield of jargon. Just take a few minutes on social media and read a few threads where crypto is the central topic. Put yourself in the position of a novice trying to get some basic info that they can use to start trading Bitcoin. Would they come away with a positive impression? All too often the answer is no, which is why people who are serious about crypto need to be receptive to questions and patient in the face of misconceptions. This blog post about <a href="https://www.cloudbet.com/en/blog/posts/what-is-a-fire-faucet-and-what-does-it-do" target="_blank" rel="noopener">Fire faucets</a> is a good example of how crypto demystification can be accessible to outsiders. More of that, and less flaming of nocoiners, would be beneficial.
<h3>Is crypto trading considered to be a money pit?</h3>
If you played a word association game with people who are news-aware but crypto-agnostic and said the single word “Bitcoin”, what do you think the most common response would be? It’s likely that more than a few people would come back with “crash”, because the price of Bitcoin has crashed more than once in recent memory. When people think that crypto is a Ponzi scheme, hostile responses to stories such as the above are going to reinforce that belief. It’s a lot better to respond by pointing out how crypto has been beneficial in donating to people under oppressive regimes, and talk about other potential positive uses.
<h3>Is crypto believed to be an insular world?</h3>
Yes, it is. That’s why it is important to show how normal crypto usage can be, from the grocery stores that are now accepting it to sites like <a href="https://www.cloudbet.com/en/" target="_blank" rel="noopener">Cloudbet</a> who have offered services to people who would otherwise have been unable to access them. Disambiguation is our friend. It doesn’t matter if people’s perceptions of Bitcoin come from ill-researched pieces on the subject and are misguided - if you respond to them with derision those perceptions will be reinforced rather than shattered. That’s why pieces like this are worth more than a million tweets about how crypto is the future and skeptics are losers.

Does Crypto have an Image Problem?

If we want more people to become interested in Bitcoin and other crypto assets, consider if cryptocurrency in general has an image problem.

As a keen observer of every latest development in the crypto world, Guest has formed a sound understanding of how the blockchain and cryptocurrency works. Guest likes to keep a tab on all the trends within the crypto industry and treats our readers with insightful content.

Does Crypto have an Image Problem?

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