Forum3, a firm that creates branded digital assets and offers strategic advice, <a href="https://www.forum3.com/forum3-raises-10-million-bring-digital-collectibles-brands-loyalty-programs-press-release" target="_blank" rel="nofollow noopener">revealed</a> that it had received $10 million in early capital. <a href="https://www.cryptoknowmics.com/news/vc-firm-bloccelerate-raises-100m-for-second-fund">Bloccelerate</a>, Liberty City Ventures, Arca, as well as <a href="https://www.cryptoknowmics.com/news/o-g-music-app-winamp-now-supports-polygon-music-nft-and-ethereum">Polygon Ventures</a>, and Valor Siren Ventures established strategic investments in the round, headed by Decasonic.
<h2>Forum3 Raised Funds to Offer Digital Assets</h2>
The financial announcement was released shortly after Forum3 collaborator <a href="https://www.cryptoknowmics.com/news/starbucks-releases-beta-version-of-web3-odyssey-loyalty-program">Starbucks</a> launched its new Odyssey beta program for a small set of waitlist subscribers. Starbucks Odyssey is a Starbucks Rewards expansion that uses <a href="https://www.cryptoknowmics.com/news/alchemy-launches-web3-application-store-to-simplify-dapp-access">Web3</a> technology to provide users access to new and exciting benefits and experiences.

Members of the experience can participate in several activities known as "Journeys." After finishing a Journey, participants will receive a set of collectible "Journey Stamps" and Odyssey Points. These points will grant them access to exclusive additional advantages and realistic coffee experiences.
<h2>Starbucks Adopts Starbucks Odyssey</h2>
The alliance with Starbucks is quite predictable. The co-CEOs of Forum3 is an entrepreneur and venture capitalist Andy Sack and former Starbucks CDO Adam Brotman.

In a statement, Forum3 co-CEO Andy Sack stated that given Adam's and his experience levels, Forum3 is ideally placed as one of the world's top firms to assist consumer brands construct the proper digital strategy and pleasure their consumers digitally, similar to the approach Starbucks is adopting with Starbucks Odyssey. According to the organization's website, other clients so far have included The Boston Globe newspaper and novelist Ben Mezrich.

Forum3 Raises $10M to Bring Digital Assets to Brands’ Loyalty Programs

Forum3, a firm that creates branded digital assets and offers strategic advice, revealed that it had received $10 million in early capital.

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Forum3 Raises $10M to Bring Digital Assets to Brands’ Loyalty Programs

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