<span style="font-weight: 400">Google is <a href="https://support.google.com/adspolicy/answer/10688110?hl=en&amp;ref_topic=29265" target="_blank" rel="nofollow noopener">set to relax</a> its ban on crypto advertisements for U.S. customers implemented in March 2018. Starting from Aug 3, the search giant will allow advertisers providing crypto exchange and wallet services to reach out to customers in the United States.</span>
<h2><span style="font-weight: 400">Crypto Exchange and Wallet Services Should Meet Requirements of </span><span style="font-weight: 400">Google</span></h2>
<span style="font-weight: 400">To feature advertisements, companies should adhere to the search engine’s policies. First and foremost, a company must be registered with <a href="https://www.cryptoknowmics.com/news/us-sec-wants-work-with-congress-on-crypto-regulation/">FinCEN</a> as a Money Services Business and as a money transmitter with at least one state. The advertiser’s service should also be registered as a chartered bank entity at the federal or state level.</span>

<span style="font-weight: 400">Additionally, companies must comply with the needed legal requirements, including any local legal requirements at the state or federal level. Their advertisements and landing pages should be structured according to Google Ad policies.</span>
<h2><span style="font-weight: 400">Upholding Ban on Initial Coin Offerings and DeFi Protocols Advertisements</span></h2>
<span style="font-weight: 400">While Google has<a href="https://www.cryptoknowmics.com/news/googles-bigquery-service-expands-polygon-analytics-tools/"> eased</a> its advertising ban on exchanges and wallets, it will continue to filter initial coin offerings and decentralized finance protocols under its March 2018 policy. Also, the search engine will reject advertisements offering investment advice, trading signals, or comparisons of various cryptocurrency issuers.</span>

<span style="font-weight: 400">The Alphabet Inc. subsidiary enacted the original ban in March 2018. However, in September 2018, the company allowed regulated platforms in the U.S. and Japan to buy crypto-based advertisements, resuming activity in the sector. </span>

Google to Permit Crypto Advertisements Aimed at U.S. Customers

Google will allow crypto exchange and wallet advertisements for U.S. customers from 3rd August. The Ads were banned by the search engine in 2018.

Divya is a postgraduate from Jawaharlal Nehru University specializing in International Relations and a professional writer with more than 5 years of experience writing for the web. She is an avid reader interested in the global financial system and the effects of decentralization. At Cryptoknowmics, she hopes to deliver clear and understandable content to inform readers about the latest events in the crypto sector.

Google to Permit Crypto Advertisements Aimed at U.S. Customers

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