Grayscale Investments And The New York Giants Announces Exclusive Partnerships

Sahaj  |  May 6, 2021

The largest crypto asset manager in the world, Grayscale Investments, and the New York Giants made an announcement today regarding their exclusive partnership. The exclusive partnership makes the asset management firm an Official Digital Currency Asset Management Partner of the New York Giants.

Grayscale Investments Partners With The New York Giants

Grayscale Investments is the very first crypto partner of an NFL team, and the recent partnership reflects the commitment of Grayscale and the Giants to support the home of the headquarters of Grayscale, the New York metro area.

Michael Sonnenshein, the CEO of Grayscale said:

"Our partnership with the Giants is incredibly meaningful because our roots are in New York."

In addition to this, Michael showed his  excitement on partnering with the franchise and said:

"We're excited to partner with such a forward-thinking franchise, to work together on philanthropic initiatives, and to continue to support the New York metropolitan community."

Grayscale Investments is going to be the Presenting Sponsor of The Giants Foundation Golf Outing, being the Official Digital Currency Asset Management Partner of the NFL team.

Founded in the year 1993, the Giants Foundation provides financial aid in the tri-state area to organizations that are dedicated to tackling the necessary community issues, improving the overall health, and empowering our youth.

New York Giants on the Recent Partnership

Pete Guelli, the Chief Commercial Officer of the New York Giants said:

"We are excited to partner with Grayscale, who are innovative leaders in the digital currency market."

In addition to this, Guelli addressed the extensive evaluation and the value of partnering with the Giants brand and said:

"During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand but also could guide us in navigating the cryptocurrency ecosystem.”

Moreover, he said:

“Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve."

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