Beer brand Budweiser has entered a marketing and sponsorship deal with <a href="https://zed.run/" target="_blank" rel="nofollow noopener">Zed Run</a>, a metaverse-based horse racing game.
<h2 class="is-title post-title">Budweiser Partners With Zed Run</h2>
Under the deal, the two companies will release a Budweiser-themed race track, 2500 <a href="https://www.cryptoknowmics.com/news/budweisers-nft-collection-sells-out-within-an-hour/" target="_blank" rel="noopener">Budweiser NFT</a> passes, a Budweiser-sponsored virtual horse racing prize pool with prize money of $45,000 each; and an airdrop of three versions of the Clydesdale NFT skin that can be used in Zed Run.

https://twitter.com/zed_run/status/1534153363318657030

The Budweiser Clydesdales are a well-known group of Clydesdale horses used for company promos and commercials. There will be 2,500 Budweiser Pass NFTs in total that will go up for sale for a maximum of 24 hours starting on June 10. The NFTs will cost $225 each including gas fees.

Commenting on the development, Chris Laurant, CEO, and co-founder of Zed Run said:
<blockquote><em>“Working creatively alongside Budweiser, an iconic brand that epitomizes the American dream, opens up more opportunities for our expanding Zed Run community.”</em></blockquote>
Additionally, Budweiser will also sponsor a pair of in-game challenges in July and August with a $45,000 prize pool for each, plus a December tournament that will offer up $95,000 in prize money and a free year-long supply of beer for a winner.

Overall, the brands will collaborate on in-game challenges, with $185,000 in total prize money committed, as well as exclusive co-branded merchandise, including offering the chance to win a year’s supply of Budweiser beer.

Budweiser Enters a Sponsorship Deal With Game Zed Run

Beer brand Budweiser has entered a marketing and sponsorship deal with Zed Run, a metaverse-based horse racing game.

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Budweiser Enters a Sponsorship Deal With Game Zed Run

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