Leading Cryptocurrency exchange Coinbase has recently entered Esports with BLAST Premier and will be featured in Counter-Strike: Global Offensive competition. In addition to this, the crypto exchange will be present on Evil Geniuses player Jerseys.
To the fore of an anticipated public listing in the near future, leading cryptocurrency exchange Coinbase has taken an entry in the world of Esports with a pair of sponsorship dealings.
The dealings involved are a recently announced association with BLAST, the organizer of the tournament and a deride pact with the team Evil Geniuses.
The recent deal constitutes the first steps into the rising world of aggressive gaming, which has developed and become more professional in recent years.
In the latest revelations of the BLAST deal, Coinbase will be sponsoring the upcoming BLAST Premier spring season of the European organizer, which is based around the shooter game.
Counter-Strike: Global Offensive is the latest addition in the superhit franchise and its spring showdown event is going to be sponsored by Coinbase from April 13-19 and the Finale from June 15-20.
In addition to this, the branding of the cryptocurrency exchange Coinbase will be used for The Economy Play broadcast segments during events. In that particular event, the discussion of the use of in-game funds for purchasing weapons by the users is discussed by the commentators.
These are generally backed by betting platforms, however, now a crypto exchange seems to fit perfectly in the bill.
The utilization of the Coinbase crypto exchange platform will be functional for the digital activations and content around the rivalries.
Talking about the partnership with Evil Geniuses, there has not been any official announcement regarding the partnership.
For those who are not aware of Evil Geniuses, the group was founded in the year 1999 and is the longest-running and one of the most popular American Esports teams.
Currently, Evil Geniuses fields a team in the protuberant League of Legends Championship Series, as well as games such as Counter-Strike: Global Offensive and Dota 2.