In an announcement made on Monday, the crypto exchange FTX is introducing an NFT marketplace for a prominent sports and entertainment brand, Dolphin Entertainment, to create the marketplace. The subordinates of Dolphin involve several significant PR companies across different industries, including The Door, Shore Fire Media, and 42West.
FTX revealed through a tweet that the NFT marketplace will be focussing on the brands that are within the industries like television, film, eSports, lifestyle, charity industries, culinary, music, and gaming.
Brett Harrison revealed in an interview that the:
He addressed and praised the ability of Dolphin Entertainment to access content and IP along with mentioning that they are the market leaders.
In addition to this, it should be noticed that this venture, of introducing a marketplace for Dolphin Entertainment, is not the first NFT venture of the firm as the FTX launched a marketplace for the digital collectibles back in the month of June.
The digital collectibles marketplace launched on June 3 enabled the users to buy, sell, and hold them, as well as withdraw the tokens to their personal wallets.
On July 20, the crypto exchange closed its Series B funding round. In this funding round, it was revealed that the firm managed to raise around $900 million from more than 60 investors that participated in the funding round.
Also, it has been officially revealed that following the funding round, the market valuation of the crypto exchange stood at $18 billion.