When planning to launch a crypto project, one of the biggest questions founders ask is how to find a way to attract investors. In order to attract investors, most projects will first focus on optimizing their services.

Quality alone, however, is not enough. Proper marketing strategies are what you need. You must ensure the general public is aware of your project. So, what marketing strategies are guaranteed to work on new or even existing <a href="https://www.cryptoknowmics.com/news/can-cryptocurrencies-build-a-future-of-democracy-and-financial-freedom" target="_blank" rel="noopener">crypto</a> projects? Keep reading.
<h2>Social Media Marketing</h2>
One of the most efficient ways to market crypto projects, both new and existing, is using social media channels. The crypto space has gained massive popularity among millennials because of its social media presence. Genuine crypto networks often announce their social media pages in the early stages of project creation. Here are three networks that guarantee you almost 100% effectiveness.
<ul>
 	<li>Twitter - <a href="https://bitcoin.org/" target="_blank" rel="nofollow noopener">Bitcoin</a>, <a href="https://ethereum.org/en/" target="_blank" rel="nofollow noopener">Ethereum</a>, Doge, and many other top exchanges have millions of followers on Twitter.</li>
 	<li>Telegram - Most <a href="https://defipulse.com/" target="_blank" rel="nofollow noopener">DeFi</a>, <a href="https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq" target="_blank" rel="nofollow noopener">NFT</a>, and DAO-focused projects promote their projects using Telegram.</li>
 	<li>Reddit - This is where all serious crypto discussions take place.</li>
</ul>
These social networking pages have a massive influence on crypto and have attracted millions into this exciting new world.
<h2>Press Releases</h2>
Press releases are a vital marketing tool, especially when dealing with a new crypto project or feature. The crypto space features various websites that offer press release services. The choice of a web page depends on the traffic and trust it attracts from the community. High-traffic web pages will bring in better results as compared to new ones. You can create top-class PRs and send them to such web pages.

The relevance of using PRs to market your projects is that people will trust the project. It's unlikely that a high-traffic website will advertise a fake project. Hence, the trust in your project will grow once people see your PRs on top web pages.
<h2>Airdrop Tokens</h2>
In the past few years, token airdrops gained popularity in marketing crypto projects. Airdrops refer to giving small token rewards to people who complete several tasks.

For instance, some projects tell their communities on their official Twitter and Telegram pages to retweet, screenshot, and follow their channels and posts. These activities often attract the attention of many people.

<span style="font-size: 16px">In fact, due to the prevalence of airdrop activities, criminals began to scam investors. You can attract millions using <a href="https://www.cryptoknowmics.com/news/bitmex-releases-bmex-token-litepaper-airdrops-over-1-5-million-bmex-to-new-and-existing-users" target="_blank" rel="noopener">airdrops</a>. </span>
<h2>Ask Me Anything (AMA)</h2>
AMAs are very productive, mainly when used on projects which are already popular. You host live Q&amp;A sessions responding to questions asked by the community via Telegram and Twitter. An interviewer will be asking the questions, and you will reply to them. It is the best way to eradicate FUD surrounding your projects.
<h2>Referral Programs</h2>
Another marketing technique seen to be 100% effective for crypto projects is referrals. People who have used the product refer others. Most projects use this referral system to help attract many investors. Every user receives a referral code. They can tell friends to join this network using the referral code(link). There's no doubt that we cannot trust a friend's recommendation. Hence, referral programs can be an excellent way to attract millions.
<h2>Bounty Programs</h2>
Bounty programs are campaigns allowing people to get rewards for completing simple tasks like promoting, identifying bugs, translating, and giving feedback on design. Many bounty programs lead to token rewards, giveaways, and cash gifts. The most popular type of <a href="https://www.cryptoknowmics.com/news/makerdao-offers-a-record-10m-bug-bounty-on-immunefi" target="_blank" rel="noopener">bounties</a> in crypto is bug bounties, which means rewarding people for identifying bugs.
<h2>Create High SEO Content and Publish it on Top Sites</h2>
Aside from creating press releases, you can also use other creative content to get new users for your project. For instance, you can write guides or even reviews of your project. When doing that, ensure you post the pieces on highly reputable sites.

When creating content, don't forget to optimize it for mobile and desktop search engines. You want to ensure that your website will rank high when people search particular keywords. SEO is an excellent way to get people to visit your page.
<h2>Influencer Marketing</h2>
Using influencers to market your project is also one of the good strategies for attracting attention to your new crypto project. All you need to do is choose the right influencer, one with huge Twitter followerships and who has talked about crypto in the past. Getting the right influencer with good followership would guarantee you massive results.
<h2>Author's Take</h2>
This guide has looked into eight marketing strategies proven to work when marketing crypto projects. Social media is the best tool for crypto marketing since many crypto users are available on social networks. But, the best social networks to create a community are Twitter, Telegram, and Reddit.

After gaining a good community, you need to follow proper community management practices in your media pages to maintain and even increase your sales. Appropriate community management can help attract other new investors in the long term. PRs, SEO, Airdrops, AMAs, Referrals, and Bounties are very effective strategies to apply once a good social network is established.

Proven Strategies on How to Promote Your Crypto Project

Quality content is not enough to attract investors. Proper marketing strategies are what you need. Keep reading to find out those strategies.

Adam is an outgoing young lad who likes adventures and discovering new things.Despite his boring life, he loves writing about cryptocurrencies and exploring what blockchain technology can do for the coming digital world where all adventures will be virtual.

Proven Strategies on How to Promote Your Crypto Project

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