Blockchain logistics company VeChain has announced a groundbreaking multi-year partnership with the world’s leading mixed martial arts (MMA) organization UFC.
<h2><strong>VeChain Signs Sponsorship Deal With UFC</strong></h2>
VeChain has now become the first ‘Official Layer 1 Blockchain Partner,’ for UFC. The deal is worth $100 million and will last over a period of five years, making it one of the MMA’s largest sponsorships deal ever, according to a <a href="https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2022/06/09/UFC.aspx" target="_blank" rel="noopener">report</a> by the Sports Business Journal.

https://twitter.com/vechainofficial/status/1534950858588291080

As part of the deal, VeChain will receive rights for UFC’s official fighter rankings title featured on UFC’s live and online broadcasts. The collaboration, beginning on Saturday, includes exclusive content for its digital and social media platforms. VeChain will also have a branded presence inside the UFC’s Octagon at 42 annual events and the 10-event Dana White Contender Series. Commenting on the development, Paul Asencio, UFC Senior Vice President of Global Partnerships, said,

“We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.”
<h2><strong>UFC's Foray Into Web3, Metaverse</strong></h2>
This is not the first time the UFC has forayed into Web3. Back in January, UFC announced a venture with Dapper Labs to launch UFC Strike, an NFT collection that reached $8.5 million in sales volume in the six-month period since its launch. One of the UFC’s largest partnerships includes a $175 million <a href="https://www.cryptoknowmics.com/news/ufc-and-crypto-com-enter-partnership-to-reward-fighters-with-bitcoin-payouts/">deal</a> with Crypto.com that allows fighters to receive fan bonuses in Bitcoin (BTC) through the partnership.

VeChain Becomes First-Ever Official Layer-1 Blockchain Partner of UFC

VeChain has announced a groundbreaking multi-year partnership with the world’s leading mixed martial arts (MMA) organization UFC.

Jafrin is a cryptocurrency journalist/researcher fascinated by the world of decentralization. She is hopeful towards blockchain’s innovation and its potential to reshape the world for good. Currently, she is bringing out the best of cryptosphere via covering the latest ins and outs of the blockchain space.

VeChain Becomes First-Ever Official Layer-1 Blockchain Partner of UFC

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