Animoca Brands Invests in Sweet and NFT Gamification

Kavya  |  Aug 5, 2021

Thanks to Animoca Brands' investment, Sweet will be able to invest in opportunities across Asia, add personnel to their US-based corporate headquarters, and manage enterprise partnerships with properties and teams from the NBA, NHL, F1 racing, Fortune 500 retail brands, quick-service restaurants, and more.

Sweet Announces Animoca Brands As A Key Investor In Its A-2 Financing Round

Sweet, a large-scale business NFT solution that offers a user-friendly, consumer-first, ecologically sustainable approach to digital collectibles, today announced Animoca Brands as a strategic investor in the company's A-2 funding round, which is valued at $110 million pre-money. 

According to Animoca, it will generate "broadscale gamification" of NFT experiences and increase customer engagement across a variety of entertainment businesses.

Animoca Brands is a prominent player in the blockchain and gaming industries. On the strength of its promise to give digital property rights to gamers via NFTs and branded services, the firm received $138.88 million this year, its worth of $1.139 billion.

Sweet's user-friendly NFT wallet simplifies the process of purchasing, collecting, and exchanging digital treasures. 

Its blockchain-agnostic platform enables enterprise clients to develop comprehensive, long-term NFT plans that appeal to both high-end crypto connoisseurs and young observers.

The NFT Solutions Platform

Sweet is a Non-Fungible Token (NFT) platform that is extremely scalable, consumer-friendly, and environmentally aware, and it is used by over 600 of the world's leading consumer and entertainment businesses. 

Sweet's clients that use the platform include the New York Knicks and Dave & Busters.

The Blockchain, NFT Game Developer

Animoca Brands is a pioneer in digital entertainment, blockchain, and gamification. 

Among the firms in the company's investment and partnership portfolio are Sky Mavis (Axie Infinity) and Dapper Labs (CryptoKitties and NBA Top Shot). Its subsidiaries include The Sandbox, Blowfish Studios, Quidd, Gamee, nWay, Pixowl, and Lympo.

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